Welcome to Caroline's Corner, your go-to for insights on marketing, culture, and the arts. Let's explore everything from influencer marketing to the trends that move us and everything in between!
Chasing Shadows in the Job Market - The Ghost Jobs Haunting Gen Z Professionals
It’s 2025, and the job market feels like a maze of false promises.
Observations on SXSW Advertising and Brand Experience Track 2025: An Outsider’s Perspective
While I didn’t attend in person, following the event through news coverage, social media, and insights shared by attendees has painted a vivid picture of what made this year’s track so impactful.
Honoring the Women Who Inspire Me on International Women’s Day
Every year on March 8, we celebrate International Women’s Day, a time to recognize the incredible achievements of women and the profound impact they have on our lives.
Artists Speak Out at BRIT Awards Unlimited — “Don’t Let AI Steal Our Music”
The intersection of AI and music is a hot topic, and at the BRIT Awards Unlimited event, some of the biggest names in the industry took a stand against the misuse of artificial intelligence.
Mummy Pig’s Pregnancy… A Brilliant Marketing Move for Peppa Pig
Hasbro recently announced that Peppa and George will soon have a new sibling, marking a major milestone for the beloved franchise.
Fyre Festival: A Case Study in PR Disaster… And What Could Go Wrong in Round Two
The 2017 event was marketed as a luxury music festival in the Bahamas, but it quickly unraveled into a chaotic nightmare of logistical failures, misleading advertising, and broken promises.
Which Super Bowl Ads Flopped in 2025?
In 2025, the ads that seemed to flop prioritized shock value and celebrity appearances over clear, concise, and effective messaging.
Is Duolingo's Dead Owl a Marketing Masterstroke?
Duolingo recently "killed off" its famous owl mascot, Duo, and the internet is buzzing.
Harlem Ice: More Than Just a Sport, A Foundation for Life
The Disney+ docuseries, Harlem Ice, is more than just a showcase of athletic talent; it’s a deep dive into the transformative power of sport and community. I have already binge-watched this five-part series, which premiered today, February 12, 2025.
Are Poppi Vending Machines the New IHOB Social Media Conversation?
Fast forward to the lead-up to Super Bowl LIX, and Poppi, a growing beverage brand, began distributing alleged $25k vending machines to influencers for their Super Bowl parties.