Laura Evans Media Internship: Opening Video for the Lazarex Cancer Foundation’s Disrupting the System 5 Summit

Content Creation and Strategic Communications Brand Promotion Video (not affiliated with Call Your Mother)

What is Marketing? Video

Visual Literacy Class Video Trailer Storyboard

Movie Trailer - Final Cut

Our trailer, “The Adventures of Patricia Pig”, is a drama-comedy. In our trailer, we tell the story of Coco (the Havanese puppy) and Patricia Pig (the dog toy). After looking all over Petco, Coco wants her owner to buy her the pig dog toy. The owner tells Coco that she has enough toys and does not buy the pig toy for the dog. Patricia Pig and Coco made a bond in the store and Patricia Pig cannot accept the fact that she isn’t going home with Coco. Patricia Pig takes initiative and goes on an adventure all around DC, Maryland, and Virginia on the quest to find Coco. While Coco is on a walk, she thinks she sees Patricia Pig and realizes how much she wants the pig toy as her daily playmate. The end of the trailer shows the possibility of Coco spotting Patricia Pig, but will they actually reunite?

Some corrections that Anna and I got on our rough cut of the video was about matching fonts and making some of the scenes more relevant. I used different fonts on the video titles, so the video titles did not match the opening and closing slides. Although I was unable to find the exact font that Anna used on Canva for the slides, I found a really close font that practically matches on Final Cut Pro. The two scenes from the rough cut that our Professor wanted us to change were the traffic light scene and the end sequence between Coco looking around and the zoom-in on Patricia Pig. To fix the traffic light scene, Anna added Patricia Pig into the video by having her stopped in the grass while Patricia Pig waits for the light to turn green. I think the use of the light as b-roll in the rough cut was confusing and I think having Patricia Pig in the grass helps add clarity to the fact that we wanted to show her following the traffic laws. For the ending sequence, I basically kept it the same, but I shortened the zoom-in on the tree and added a few seconds of Coco sniffing around the tree as if she has found Patricia Pig.

Because of the COVID-19 Pandemic, Anna and I were unable to film together. Anna and I spent a lot of time texting back and forth as well as holding many hours of Zoom and FaceTime meetings. These meetings helped us keep the idea of our trailer consistent and brought us together for a time to think creatively and brainstorm the best possible solution for some of the challenges we faced not being able to get together in person. Anna and I both filmed scenes and I edited the trailer. Since we did a really good job planning out our concepts/ideas, camera angles, camera movements, and edits at the beginning of this project, we were able to have a good flow throughout our trailer.

Below you will find the breakdown of our required elements and the timestamps where they occur throughout the trailer:

Film Techniques:

Wide Angle – (00:06, 1:01)

Head Space – (00:11, 1:10)

Tilt Shot – (00:14)

Close Up – (00:23,00:33, 00:37, 00:45)

Extreme Close Up- (0:39)

Zoom In – (1:14, 1:18)

Bird’s Eye View – (1:41)

Extra Wide Angle – (00:56)

Medium Wide Angle (00:51, 00:58)

Low Angle – (00:41)

Extreme Close Up – (1:18)

Editing Techniques:

Cross Dissolve – (00:05, 00:14, 00:22)

Fade to Color – (00:01)

Fade to Black – (00:09)

Cut - (00:33, 00:36, 00:41, 00:54, 00:58, 1:01, 1:04, 1:10, 1:15, 1:17)

Circular Wipe – (00:37)

Jump Cut – (00:45, 1:14)

Center Wipe - (00:48)

Light Noise - (1:20)

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